Over the last couple of years, Samsung has faced stiff competition from Chinese and Indian OEMs in markets like India and China, who have managed to eat away into its market share — especially in the low- to mid-range segment. However, Samsung now slowly seems to be regaining its market share in India with a new lineup of smartphones that offer better value for money and compelling new features.

According to an analysis from Counterpoint, Samsung’s market share in India increased to 30 percent in February this year, compared to 28.6 percent in Q4, 2014. The company says that the launch of its new Galaxy J series of phones have helped in reviving its falling sales in the country and regain its lost market share.

“Differentiated offerings are driving the trend in the mid-to-low-end segment,” said Manu Sharma, vice president of product marketing for Samsung India Electronics.

The company has been offering compelling new features in its J series of smartphones, including a built-in system wide data saver mode, improved battery life, an ‘S Bike’ mode, and more.

Despite gaining market share in the low-end tier of the market, the Korean company continues to struggle in the high-end where it is facing stiff competition from Apple and Chinese rivals like Huawei. The launch of the Galaxy S7 and S7 edge have been well received by customers in India, so it should help the Korean company in reclaiming some of its lost market share in the high-end segment.