Android lost a tiny bit of market share to Windows Phone and the iPhone in the US in Q3

BY Stefan Constantinescu

Published 7 Nov 2013

According to the latest numbers from comScore, which tracks what devices people are using, the dominance of Google’s mobile operating system is on the decline. That’s a loaded sentence, obviously, so let me throw some numbers out there. Back in June, Android smartphones made up 52% of all smartphones in the hands of Americans. As of September, that’s now fallen to 51.8%. Tiny drop, I agree, but it’s the platforms that have gained share that Google should be worried about.

Apple’s iPhone went from 39.9% to 40.6%, an increase of 0.7%. Now remember, these are September’s numbers, so this is before the launch of the iPhone 5s and iPhone 5c. And then there’s Windows Phone, bumping up to 3.3% from 3.1%. Great for Nokia and Microsoft, but still incredibly far away from being “successful”.

Should you start running around like a chicken without a head? Right now, no, but time has a funny way of changing things. You need to consider that right now, the “free” iPhone in the United States is the iPhone 4S. Next year, it’s going to be the iPhone 5c, and the $99 iPhone will be the ridiculously powerful iPhone 5s. Expect that to shift the numbers in Apple’s favor even further, especially if the rumors about a larger 2014 iPhone 6 are true.

Why is Android as big as it is? Easy, cost, and that’s both a good and a bad thing. People who are cost conscious aren’t the people that companies like Apple and Google want. They don’t buy apps, and for the most part they use their new device like a glorified feature phone.

Hopefully Android 4.4 KitKat, which its new “low RAM” mode, will enable the creation of even cheaper devices that are actually decent instead of being monstrosities.