Motorola’s new Moto X is brand new, having just been unveiled on September 5, but the device is now up for preorder through AT&T, and recently went on sale through Motorola’s official website (which is taking a beating, as of the time of this writing). So, to prepare people for the device, and to raise awareness for the hero device, Motorola has launched a trio of new ads.

In the videos, which were surfaced by Droid-Life, Motorola focuses on the new Moto X’s features, including voice controls, as well as other key features, like Motorola Assist and the new 13-megapixel camera on the back. The ads are polished and well versed, with the phone right there for all to see, especially as the features are showcased.

You can check out the ads below, entitled “13MP Camera,” “Moto Assist,” and “Moto Voice.”

http://youtu.be/Db2UHNsEgOY

http://youtu.be/z2fIC6clc9Y

http://youtu.be/c4LfxT26Qcs