Google will shove filters down your throat with the new Gmail, and power users will complain

BY Stefan Constantinescu

Published 30 May 2013

Google just announced the long awaited Gmail redesign yesterday, and I have some bad news for you: It’s not that special. See, if you’re reading this, I bet you not only have a Gmail account, but you’ve probably had one for a quite a few years. You’re also likely a power user, meaning you know what filters are. Personally, I have 29 filters configured for things like invoices from my bank, spam, messages from my mom, and so on and so forth.

With the new inbox Google is set to introduce gradually over the next few weeks, Gmail will now “magically” filter your stuff for you. All your social media notifications (new Twitter followers, Facebook friend requests, etc.) will go in one tab. All your orders from Amazon, Newegg, etc., they’ll go in another tab. You get the idea, and if not, then just watch the video below.

If you’re like me, a power user, you’ll likely turn off this new inbox the second it first appears in your web UI. Not because it isn’t useful, but because you’ve already tamed your inbox and know how to use the hard to find features of Gmail that your mom would never find in a million years.

Now don’t get me wrong, despite me moaning and groaning about this new UI, I think it’s absolutely great for the 99%. The people who couldn’t be bothered with figuring out how to make folders, create tags, configure filters, and other “complicated” things.

For you and I though … we’re rolling our eyes.