Motorola makes a strong comeback, Doubles its sales in a year

BY Rajesh Pandey

Published 12 Aug 2014


Its no secret that Motorola has managed to make a strong comeback, when many people thought it would fade into oblivion. In only 5 months since its re-launch in India, the company has sold nearly 1 million handsets, even though they were only available exclusively online on Flipkart.

Now, if the latest report from ABI Research is to be believed, Motorola has managed to sell nearly 8.6 million smartphones in the Q2 of 2014. While this is a paltry figure compared to Samsung’s shipment of 70m+ smartphones, it is nearly double of what Motorola managed to ship in the same period last year.

In the first quarter of 2014, the company shipped 6.5 million smartphones, which means its sales grew by more than 25% on a quarterly basis. The credit for Motorola’s strong comeback goes to its two mid-range wonders — the Moto G and Moto E. Both handsets offer an unprecedented value for money and run a near stock version of Android, which allows them to deliver a top-notch usability experience.

While its last year’s flagship handset — the Moto X — packed in a few unique features, it did not particularly set the sales chart on fire. This time around though, the interest in the Moto X successor and the company’s first Android Wear powered smartwatch — the Moto 360 — is already pretty high, signaling a potential hit in the company’s hand.

[Via ABI Research, PC World]