Google to launch an Evernote clone called Keep

BY Stefan Constantinescu

Published 18 Mar 2013

There are people out there who refuse to throw anything away because they think their garbage will some day prove to be useful. These people are called hoarders. The same type of mentality exists in the digital world, and thanks to services such as Evernote, Instapaper, and Pocket, anyone can archive just about any random piece of junk they come across the internet.

In case you can’t tell by now, I don’t care much for these services, but I will acknowledge that they’re popular because a certain group of people find them useful. Thanks to some sleuthing done by Android Police, it’s pretty clear that Google wants to get in on this game with a service that they intend to call “Keep”.

Keep was accidentally launched before it was taken down, but all that really means is that an official announcement is right around the corner. What’s Google going to offer with Keep that their competitors can’t? Like I said earlier, we’re going to have to wait for it to go live.