Apple Beats Samsung in Its Own Game with the iPhone X

BY Rajesh Pandey

Published 7 Nov 2017

With the iPhone X, Apple has managed to beat Samsung in its own game. The Korean company currently dominates the market with its OLED panels. It supplies OLED panels to all major smartphone OEMs out there and dominates the market with a market share of almost 97 percent. So unsurprisingly, Samsung also supplies Apple with the 5.8-inch OLED panel used on the iPhone X.

Samsung has rapidly been improving the technology of its OLED panels which is why in just a few short years, Samsung’s OLED panels have managed to beat LCD panels in almost every department. With the Galaxy Note 8 and the Galaxy S8 before it, Samsung probably reached the pinnacle of OLED technology. The display was so good that DisplayMate crowned it as the ‘Best Performing Smartphone Display.’ This was the first time in years that DisplayMate had ranked a smartphone’s display as A+ and spoken so highly about it.

Always on

However, perhaps to Samsung’s dismay, Apple has managed to beat the Korean company in its own game. After its extensive testing, DisplayMate has crowned the 5.8-inch Super Retina HD display on the iPhone X as the “Best Performing Smartphone Display” thereby taking the crown from the Galaxy Note 8. It also received the highest ever A+ grade which was previously held by Samsung’s Galaxy S8. In fact, DisplayMate has gone ahead and even says that the iPhone X’s Super Retina HD OLED display has almost “close to text book perfect calibration and performance.” The color accuracy and automatic color management of the iPhone X’s OLED panel were particularly praised. Impressively enough, the display also supports both sRGB and DCI-P3 color gamut and can switch between them depending on the content being displayed.

The Absolute Color Accuracy of the iPhone X is Truly Impressive as shown in these Figures. It has an Absolute Color Accuracy of 1.0 JNCD for the sRGB / Red.709 Color Gamut that is used for most current consumer content, and 0.9 JNCD for the Wider DCI-P3 Color Gamut that is used for 4K UHD TVs and Digital Cinema. It is the most color accurate display that we have ever measured. It is Visually Indistinguishable From Perfect, and is very likely considerably better than any mobile display, monitor, TV or UHD TV that you have.”

Samsung’s Display division is going to earn billions by supplying OLED panels to Apple for the iPhone X so it is not a complete loss for the Korean company here. And while Samsung’s flagship smartphone might not have the best OLED display around, that does not make them any bad. They are still the second-best and are far better than what Google has used on the Pixel 2 XL.

[Via DisplayMate]