Videos: New Nexus 7 ads highlight people’s addiction to mobile gaming and Shakespeare

BY Stefan Constantinescu

Published 11 Nov 2013

If you’re looking to buy an Android tablet, there’s only really one to recommend: Google’s Nexus 7. Built by ASUS, the top of the line model, with 32 GB of storage and 4G LTE, costs just $349. Half the storage and drop the SIM card slot and you’re looking at $229 for a pure Google Android experience. When I was visiting the US last month, I was shocked by the number of Nexus 7 ads I saw on the streets. Google really wants you to know about their device, and the company has just released two new ads to keep things fresh.

The first is a bit … generic. It features a bunch of people of all ages and races looking intently at their Nexus 7 tablets, trying to win a game. That’s great and all, but you could have ran the exact same ad and replace the Nexus 7 with any smartphone or tablet and it would’ve had the exact same boring tone. Controversially, I think that if you are one of these gamer types, who lives for the High Score, you really should just save your pennies for a little while longer and buy an iPad.

Ad number two is equally interesting. Again, people of many ages and races are citing Romeo and Juliet, is there anything more cliché? Same comment as last time. You could have inserted an iPad in there or even a Kindle from Amazon, so what exactly makes the Nexus 7 better than those products for reading? Can’t think of anything? Me neither.

Now don’t get me wrong, I loved the first three Nexus 7 ads, but the ones above?

No thanks.