Pre-orders of Samsung’s latest flagship, the Galaxy S8 and S8 Plus, are off to a flying start in Korea where the handsets have received pre-orders of 550,000 units in just two days.
The Galaxy S8 and S8 Plus pre-order numbers were already higher than the Galaxy Note 7 on the first day by over 40 percent. If the trend continues, the Galaxy S8 will easily surpass the total pre-orders that Samsung received for its previous flagship devices: the Galaxy Note 7 and S7.
The strong pre-order performance of the handsets have led many analysts to revise their sales estimates for the devices for the year. Samsung’s heavy marketing push is among the key reason behind the strong pre-order demand for the handsets, with the devices being Samsung’s major flagship handset post the ill-fated Note 7 being another draw.
The strong demand for the Galaxy S8 will also help turn the fortune around for key Samsung suppliers like Samsung SDI and Samsung Electro-mechanics. The former supplies Samsung with batteries for its devices, including the ill-fated Galaxy Note 7, while the latter supplies Samsung with camera modules. Both companies posted heavy losses in the final quarter of 2016 due to the Note 7 being pulled from sale.
The Galaxy S8 and S8 Plus will go on sale in Korea in a week from now on April 17 ahead of their international debut later that week.[Via Korea Herald]