Updated: 6/2/16: made the announcement official with a blog post further details on the new features.
Now on Tap is pretty cool, but it’s hasn’t quite been the life-altering technology that was promised.
However, some new image text recognition technologies may win you over. says you’ll now see an icon that lets you highlight selected text when you launch Now on Tap (press hold the home button).
On the bottom bar you’ll see a finger icon, which you then tap in order to select a specific word for an instant search. then looks for relevant content from the web other apps.
Now on Tap can now search for a specific word in an article or anywhere else you come across text.
The real magic comes with images. You can use the camera, an existing photo, or an image from another app to put ’s recognition capabilities to work. I tried it out with my camera pointed at a Starbucks mug got the following:
The image recognition capabilities open the door to a lot of possible use cases.
ed that was a pretty easy guess, but it shows a lot of potential for getting more information about icons you come across throughout your day given that Now on Tap can search from your camera in real-time.
The impact on you: is always trying to make search faster, exping the Now on Tap capabilities is one way to do that. So give this a try on your next trip or day on the town to see if it’s nifty enough to put into use.
