Samsung is again following the lead of Apple, this time in building ad-blocking capabilities into its mobile browser.
ile such ad blocking raised a major furor during the launch of iOS 9, such applications quickly fell from the top ranks of the App Store. So we’re unlikely to see a catastrophic revenue crash for publishers. However, there’s an ongoing discussion among publishing advertising companies about how such ads can be less oppressive whether or not to aggressively withhold content from those with a blocker installed.
y this matters: st as was the case with Safari, ad blocking isn’t great news for . Since the bulk of ’s revenue still comes from its Adrds program, you’re unlikely to ever see any type of ad blocker come out from Chrome, the most popular browser on Android. But millions of users tend to just use the preinstalled apps on their phones, which leaves lots of potential customers for those in the ad-blocking business.