Following the critical success of the G3 smartphone, LG is following it up with a mid-tier variant, the G3 Beat. At least that's what it will be called when it debuts in South Korea on Friday. When the global rollout begins in the coming weeks, the international version will be called the LG G3 s.
The first countries to get the device outside of South Korea will be in Europe and the former Soviet countries now known as the Commonwealth of Independent States.
There's no word on pricing or a U.S. release date or even if the device will make it stateside. LG's G2 follow-up, the G2 Mini, was a no show on American shores after its debut in February during Mobile World Congress.
The G3 Beat features a pared down 5-inch IPS display with 1280-by-720 resolution at 294 pixels per inch. That's quite a step down compared to the 5.5-inch quadHD screen on the G3.
Processing power for the Beat comes from the 1.2GHz quad-core Snapdragon 400. The handset also has 8GB onboard storage, 1GB RAM, 8MP rear-facing camera, 1.3MP front-facing, LTE, Bluetooth 4.0, Wi-Fib/g/n, and a 2,540mAh battery. The Beat is running Android 4.4.2 (KitKat).
The Beat also has a bunch of the original G3's fancy features, such as a laser-guided autofocus camera, smart keyboard, and the gesture shot to snap an image by clenching your fist.
The Beat will be available in black, white, and gold. It's not clear why LG chose to name the device the Beat, which is perhaps why the company went with the more Apple-like "s" naming scheme elsewhere. Who knows? Maybe LG wanted to get away from the "mini" nomenclature that is so popular with other Android device makers.
Producing a mid-tier handset is now standard operating procedure following the successful launch of a major flagship device. Samsung is best known for doing this with devices such as the Galaxy S5 mini and HTC has also joined the fray with its similarly named "mini" devices.