Samsung has started airing a new commercial for the Galaxy S5 handset discussing its features. And for once, the company has decided to focus on the key aspects of the device rather than taking a jibe at its competitors like it usually has over the months.

The ad talks about the “state-of-the-art” camera on offer with the smartphone and sheds light on features like the heart rate monitor, the Super AMOLED display and also gives an overall look of the design. Samsung calls this meaningful innovation, which has been spoken about on plenty of occasions since the smartphone’s launch back in February.

http://youtu.be/E6MhcTStADU

The commercial is only 30 seconds in length, so it should inevitably make its way to your television sets soon. With the S5 just a couple of days away from an official launch, ads like these are expected to increase in frequency.

The Galaxy S5 is one of the most highly anticipated devices of the year thanks largely to the massive build up it has received prior to its launch. It will be interesting to see if Samsung will be able to live up to the public’s hype and expectations.