LG uses a chicken to explain optical image stabilization, actually makes a funny video

BY Stefan Constantinescu

Published 27 Sep 2013

Marketing people are always trying to come up with content that, pardon me for sounding like a douchebag, goes “viral”. It’s not an easy thing to do. Volkswagen is good at it, Samsung is good at it, even Microsoft has had a few hits on their hands. Well now you can add LG to that list. The South Korean handset maker hired some scruffy looking guy and a chicken to demonstrate the fundamental concepts of image stabilization, and the result is a two and a half minute video with enough clucking action to put a grin on your face.

Why is LG even focusing on optical image stabilization? Because their current flagship phone, the G2, features a 13 megapixel sensor that’s OIS enabled. This isn’t the first Android phone to do this, that honor goes to the HTC One, but from the reviews I’ve seen of the G2 on several websites, the G2’s camera blows just about every other Android camera out of the water.

When will we see other companies like Apple and Samsung put OIS in their respective devices? In 2014. Rumor has it that the GS5 will have a 16 megapixel OIS unit from Sony, and while there aren’t any iPhone 6 rumors floating around, you’ve got to think that Apple is looking into the technology.

It’ll take 12 months, but there will come a day when OIS is as standard as WiFi in flagship devices.