On August 29, 2012, Samsung introduced the Galaxy Note II. Two weeks later Apple announced the ione 5. On September 4, 2013, Samsung announced the Galaxy Note 3. Six days later Apple announced the ione 5S ione 5C. On September 3, 2014 Samsung announced the Galaxy Note 4. Six days later Apple announced the ione 6 6 us. Are you getting it?

Samsung apparently has.

Hoping to maintain a little more distance between the Note series the ione, Samsung is apparently breaking with tradition. The company plans to bump up the debut of the Galaxy Note 5 in 2015 to mid-August, according to The ll Street urnal. Typically, the Galaxy maker introduces its famous phablet just before the official launch of IFA Berlin, which runs runs September 4-9 this year.

ior to 2015, Samsung could afford getting a little close to the ione since the Note was arguably a different class of device. That changed in 2014 when Apple debuted the ione 6 us: a 5.5-inch device that rivals the Note 4’s 5.7-inch display.

This year, Apple is expected to announce a follow-up to the 6 us, thus prompting Samsung’s purported schedule change. Details for Samsung’s second annual Unpacked event have yet to be decided, the urnal says, including a U.S. venue for the Note-focused event.

y this matters: Many tech companies steer clear of making their own announcements near an Apple device launch. Apple’s ione id events tend to generate a torrent of reports discussion on social media—meaning most other announcements get drowned out.

Samsung wants to create as much excitement as it can for the Note launch going into the second half of 2015. The company’s hset business has been a little weak in recent months, on Tuesday the company said its second quarter earnings would be lower than expected due to supply shortages for the Galaxy S6.