HTC is taking its sweet time as it tries to build a smartwatch that people might actually wear.
The company had originally planned to launch a wearable device around now, but decided to put the product on hold, HTC Americas head Jason Mackenzie told Re/code. “It ended up just not being ready,” he said.
“When we come to market with our product we want to make sure the product has a strong point of view and there is a really compelling reason to strap it on your wrist,” Drew Bamford, head of the wearables team at HTC's Creative Labs, added.
The confirmation from HTC follows an earlier story by CNET, in which unnamed sources said the company was planning a smartwatch for early 2015. If that report is accurate, HTC's watch will be based on Android Wear, but with a premium design and software features to help it stand out from the pack.
HTC confirmed to Greenbot's Florence Ion that plans to launch a wearable product in 2015, but didn't give any specifics.
The story behind the story: HTC isn't just competing with a slew of Android Wear devices (including ones from Samsung, LG, Asus and Motorola) and Samsung's endless parade of Tizen-based watches. It's also facing off against the Apple Watch, which launches early next year. By delaying its watch into next year, HTC gets to take a peek at Apple's strategy and figure out how to respond.