In a continued partnership with basketball superstar LeBron James, Samsung launched a new sports app exclusive to Android users with Samsung Galaxy devices on Thursday. Dubbed simply “LeBron,” the app functions like a catch-all social media feed (but just from LeBron James) with photos, videos, and other content organized into different sections.
“This app gives fans a unique glimpse into LeBron’s life both on and off the court,” said Jason Todd, Samsung Media Solutions America’s product development manager for sports, during a chat with Greenbot. “LeBron is pretty quiet on social media during the playoff season, but fans can follow his journey through content shared exclusively in this dedicated app.”
The LeBron app has a combination of content created directly by LeBron and his team, and content pulled from the NBA Game Time app for Android. Posts are split into four browse-worthy sections: Athlete, NBA Playoffs, Style, and Journey. The Athlete section focuses solely on LeBron, with posts featuring his personal game highlights, photos and videos of his training, and other tidbits about his daily routine as an athlete. NBA Playoffs showcases LeBron’s summary of this season’s stats and live scores from the Miami Heat’s playoff games.
While that’s to be expected from a sports-centric experience, fans might be more interested in LeBron’s Style and Journey sections, which take a deeper dive into his off-court life. LeBron shares style snaps of some of his non-uniform looks in the Style section, where fans can also listen to a playlist of some of LeBron’s favorite jams. The Journey section highlights some of LeBron’s charitable work through his foundation and the Boys & Girls Clubs of America, as well as photos of him hanging out at home with his family.
Besides the posted content, the LeBron app features a downloadable interactive wallpaper for your phone, with an image of LeBron making a slam dunk that actually moves as you slide from panel to panel on your Galaxy device. It also has an optional lock-screen feature that changes depending on the Heat’s status: It shows a pre-game countdown; live scoring info during a game, and a recap afterwards.
Though I’m not the biggest NBA fan, there’s no denying the app looks stellar. Navigating through the app's four post categories is smooth, and tapping on individual posts launches a full-screen version for better viewing. According to Todd, the app is updated with new posts from LeBron’s camp daily and will live past the 2014 NBA season, but might not be updated as frequently after the season dies down.
Sure, you’re not going to want this app unless you follow LeBron James’ career or support or the Miami Heat. However, the LeBron app is a solid NBA companion for any basketball fan—especially now that we’re in the thick of the NBA Playoffs—and is worth checking out.
LeBron is now available on the Google Play store for the Galaxy S5, Galaxy S4, Galaxy S III, Galaxy Note 3, and Galaxy Note II.