Motorola has some of the most popular Android Wear-based smartwatches on the market, but it looks like it’s not enough to keep the line around.

It’s not a secret that Motorola didn’t have plans to launch a smartwatch running Android Wear by the end of 2016, but expectations were that the company was simply biding time until the public release of Android Wear 2.0, which is scheduled to arrived in early 2017. However, it looks like Motorola doesn’t have any plans to launch a new smartwatch any time soon at all.

Shakil Barkat is Motorola’s head of global product development, and he told The Verge that there simply isn’t enough consumer demand out there to put out a new smartwatch:

“Wearables do not have broad enough appeal for us to continue to build on it year after year.”

But Barkat isn’t completely ruling out the possibility that Motorola might get back into the smartwatch game at some point in the future, of course. He simply reasons that, right now, it isn’t worth the company’s time or effort.

Are you sad to hear this news?