LG wants to double its market share in India this year

BY Rajesh Pandey

Published 22 Jun 2015


LG G4, premium in almost every way

At the LG G4 launch event in India on Friday, the company’s India head revealed that it is looking to double its market share in the country by the end of this year.

LG currently has 5 percent of the market share in India, with Samsung being the leader in one of the fastest growing smartphone markets of the world.

“Our target is to double the market share in the mobile phone segment to 10 percent from the current four to five percent,” LG India’s business head (mobile communications) Deepak Jasrotia told PTI.

The company expects to sell 100,000 units of its flagship handset — the LG G4 — in the country by the end of this year.

Jasrotia also revealed that LG might start manufacturing smartphones in India if its market share in the country crosses 10 percent. LG already has two manufacturing units in India, though it is used to assemble and manufacture TVs, washing machines and other electronic equipments from the company.

LG launched the G4 for Rs. 51,000 in India last Friday with a leather back. The company is offering a free battery, an additional back cover, and a one-time free screen replacement to customers buying the handset now. (newenglandtours)

With the European and US market saturating, most smartphone OEMs have switched their attention to emerging countries like India and China for growth. So, it should not come as a surprise that LG will now also focus on the Indian smartphone market from now as well.

[Via NDTV Gadgets]