LG 360 Cam review: Every aspect needs more work

LG's 360-degree camera is finally for sale, but LG has quite a few kinks to work out before the camera is worth its novelty.

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It’s clear that virtual reality is the next big thing. But can VR really take off if all the content has to come from high-end developers? That’s where the LG 360 Cam ($199 on Amazon) comes into play, promising easy, entry-level VR content creation for all.

Besides being billed as one of the LG G5’s “Friends” accessories, the 360-degree camera is LG’s bid to help you make your own spherical, VR-like videos and still images. But despite a bunch of fancy features bundled into a handheld package, the 360 Cam is a bit half-baked.

High on video novelty, low on still image quality

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To see what this 360-degree spherical image look like in action, click here for a view in Google Photos.

The devices’s dual 13-megapixel, wide-angle cameras support both still image and video capture in either 360 or 180 degrees. When shooting in 360 degrees, you get “spherical” content, an effect similar to Google Street View, where you can pan around an image or video—up and down, left and right—to your heart’s content. To view 360-degree photos, you’ll need a Flickr account or Google’s Street View app. To view 360-degree video, you’ll need a Facebook or YouTube account.

As for the 180-degree content, it’s basically just flat, traditional still images and video, albeit shot in a wide angle. All video can be shot in 2K, which simply means a 2560 x 1280 resolution. The 360 Cam also offers 5.1-channel surround-sound recording for videos, letting you pick up ambient sounds from any direction.

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Here’s one of the still images in low resolution. Notice how over-exposed the sky is.

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I can’t even make out people’s faces in this image. Which one is me? Another example of really poor image quality.

It all sounds good on paper, but after using the 360 Cam for more than a month—including two epic trips to the California redwoods—I’ve concluded that it’s just not worth using the device to shoot anything but 360-degree videos.

The 360 Cam’s dual cameras are inadequate for those 180-degree still shots, owing mostly to over-exposure that occurs on particularly bright days, and sub-par low-light shots—this despite the cam’s f/1.8 aperture. Also, any image you snap in 180-degree mode is shot in wide-angle by default, which makes it difficult to edit anything after the fact because the edges of your photos will be warped. 

LG needs to make the 360 Cam more than just a one-trick pony. It offers manual controls that let you adjust ISO and exposure, but this level of control is pointless if the actual photo quality isn’t up to snuff. 

Content is difficult to share 

When I’m hiking in a location as beautiful as Big Sur, I expect to be able to share everything I shoot with the masses. Fortunately, I can export the videos I took with the 360 Cam to Facebook and YouTube, though they’re currently the only services that are compatible with LG’s pan-able content (not even Google Cardboard, an entry-level VR headset, supports the 360 Cam’s video). You can pan around one of my YouTube videos below.

But when it comes to sharing the LG Cam’s 360-degree still images, they’re barely even supported on the web. You can upload your images to Google Photos or Flickr, or as a Photo Sphere with the Google Street View app, but that’s about it. I tried uploading a still to my Facebook page to see if the social network would embed it as a 360-degree photo, but no dice.

My friends were more interested in the video I posted afterwards because they could actually interact with it. But I’m not always keen on posting video, and I’d rather have a pan-able, still image of scenery on Facebook instead. 

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Sorry: you have to download a file to share it, and in some instances, preview it. 

Also, LG needs to fix the fact that the application won’t let you export anything directly from the device itself. It’s odd. You have to download the file before you can share it externally, and they’re huge files! For example, a 18-second video took up about 40MB of space—and that’s just crazy.

The app lacks features

LG packed in features like manual camera controls, the ability to switch between a 180-degree and 360-degree field-of-view, and a live view finder. OK, fine. But to get to these options, you have to use the 360 Cam Manager app, which could have used a little more time in the oven. 

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This error kept popping up when I tried to connect the 360 Cam to the Galaxy S7.

First off, the 360 Cam uses Wi-Fi Direct rather than Bluetooth. This is great for faster data transfers, but I had a frustrating time connecting the camera to the app. The app doesn’t seem to know when to switch Wi-Fi networks, and I had to manually turn off Wi-Fi after downloading an image, and then force the phone to use its cellular connection for an upload. Shouldn’t the app know to do this all on its own?

Because of the app connectivity problems, I frequently found that I couldn’t set up the camera to shoot in anything save its default settings—which means shooting in a full 360 degrees. At one point, I just gave up, shoving the 360 Cam in my tent because I couldn’t get the device to connect to either a Galaxy S7 or Nexus 6P.  It’s now been two weeks since the camping trip, and I’m still having trouble getting the live view finder to work on either of those devices.

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The 360 Cam manager prompts you to download another client to update the device.

I thought maybe the latest software update would fix my predicament, but lo and behold, you can’t even update the 360 Cam through the smartphone app. Instead, you have to download the LG Bridge software for your PC or Mac, connect the device, and then manually upload it. LG should reconsider the logistics of getting the device updated because this isn’t user-friendly. It took me about half an hour to get the 360 Cam updated—and the live view finder still isn’t working on either of the aforementioned devices. 

It just needs more work

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The 360 Cam’s $200 price tag is inviting, but it seems like it’s because it skimps out on quality.

It’s not easy taking video or stills with a 360-degree camera. For instance: If you want only scenery in your final output, you have to find a way to eliminate yourself from the frame. And if you’re shooting video, you need to remind everyone who might be standing around that they’re being recorded. After all, the camera “points” everywhere, and most people won’t understand their antics are being captured for eternity.

But these are just universal problems for entry-level VR. The 360 Cam has its own issues, including a buggy companion app and sub-par shooting capabilities. I like the idea of making my own pan-able VR-like content for my friends and family to view online, but I expect better image quality for the $200 price tag. 

For now, the 360 Cam isn’t a complete answer for even low-level VR content creation. You can make some neat videos with it, but that novelty wears off quickly, and the camera’s frustrating performance made me reach for my traditional smartphone camera again and again.

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At a Glance
  • It works well for making 360-degree videos to share with your friends and family, but that's about it. Despite all the other features it boasts, the LG 360 Cam is really just a one-trick pony.


    • Takes decent 360-degree video that's worth sharing on social media


    • Takes sub-par still shots
    • App feels half-baked and is not the most user-friendly
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