The next game you start playing might be inside of an ad.
demoed a concept called “trial run ads” on its Inside Adrds blog Thursday, showing how one could try out a game without being prompted to download it from the ay Store.
ong with the gaming concept, showed off other mobile ads with content galleries other interactive content that offer a preview of how the app might perform. st as with the game, you could then directly download the app from the ay Store, after trying it out by streaming it over your high speed connection.
Inside Adrds You may be more likely to download a game if you can try it out for a minute.
It’s a pretty promising concept, as this gives you an even better idea about how a game plays when compared to the videos or screenshots from the ay Store. This comes not long after showed how it will be able to stream apps through its search app, giving you another method for trying out an app before downloading it.
The story behind the story: These concepts meet two goals for : making ads more engaging driving app installs. th the former, there’s been a lot of discussion lately over ad blockers how oppressive ads are slowing down the web. If can make ads better, more people might be willing to check them out spend more time on the web rather than inside of applications.
