y Sony vows to stay in the smartphone business: The Internet of Things

BY GreenBot Staff

Published 7 Jul 2015

Don’t expect Sony to give up on smartphones like it did with s last year.

Speaking with Arabian Business, Sony Mobile esident CEO Hiroki Totoki countered rumors that the company might sell off its phone business. Sony is the 10th-largest phone vendor according to Gartner, but the business is losing money, in nuary sources told Reuters that the company was mulling a sale or joint venture for its phone operations.

Totoki put those rumors to bed, but for a somewhat surprising reason: “Smartphones are completely connected to other devices, also connected to people’s lives—deeply. And the opportunity for diversification is huge,” Totoki said. “’re heading to the IoT (Internet of Things) era have to produce a number of new categories of products in this world, otherwise we could lose out on a very important business domain.”

In other words, giving up on the smartphone would mean losing a central control point for smart homes, smartwatches, countless other connected devices. “In that sense we will never ever sell or exit from the current mobile business,” Totoki said.

Still, it’s unclear what Sony’s Internet of Things plans look like. The company has launched a few smartwatches a fitness b, is trying out some experiments like an inventors kit for IoT devices, but none of it adds up to a coherent ecosystem like the ones AppleSamsung, Xiaomi are trying to build.

The story behind the story: Sony’s upside has always been capped by its inability to make a dent in the U.S. market. And as a high-end smartphone vendor, it faces the same challenges as Samsung in fending off a wave of low-cost competitors making “good enough” smartphones. thout a well-defined audience clear strategy, it’s hard to see how Sony to make its phones an essential piece of the IoT puzzle.