bans annoying user testimonials from ay Store app descriptions

BY GreenBot Staff

Published 24 Dec 2014

Those annoying user testimonials that proclaim an app is “the best ever!” or “so much fun!” are finally going away.

updated its developer guidelines to bar the practice, chastising any who used it to sneak key search terms onto the app’s product page. By doing this, a developer could make their app unfairly leap ahead of others in search rankings—a huge no-no for .

app description ay

Developers are now told to nix such user testimonials from their app description page.

The updated instructions to developers say: “ease do not include user testimonials in your app description. They tend to be dubious are frequently utilized to include references to popular search terms competitor apps in violation of the policies outlined here. t your users speak for themselves via ay’s comment review system.”

Any kind of keyword manipulation to game the search engine has long been frowned upon.  says it will kick apps out of the ay Store if developers doesn’t abide by the new rules. 

y this matters: ‘s been busy spiffing up the ay Store, hoping happier users will buy more, of course. atever the motivation, no one will miss those gushy testimonials, especially if they’re also manipulative.