Android's strength in emerging markets pushed its second quarter shipments to a new record, moving 255 million devices.
According to a report released Thursday from the International Data Corporation, Android's marketshare leaped even higher to just under 85 percent, with the majority of this growth coming from low-end devices priced $200 or less.
"With many of its OEM partners focusing on the sub-$200 segments, Android has been reaping huge gains within emerging markets," said Ramon Llamas, Research Manager with IDC's Mobile Phone team. "During the second quarter, 58.6% of all Android smartphone shipments worldwide cost less than $200 off contract, making them very attractive compared to other devices. With the recent introduction of Android One, in which Google offers reference designs below $100 to Android OEMs, the proportion of sub-$200 volumes will climb even higher."
This contrasts sharply with Apple, which shipped 85 percent of its iPhones in the "high end" category, priced at $400 or more.
Both Android and iOS combined accounted for 96 percent of worldwide smartphone marketshare, with Android's growth appreciating by a 33 percent year-over-year increase. Windows Phone showed a modest improvement from the previous quarter, making it the "clear number three smartphone platform," according to the report.
The report was the latest good news for Android, which recently saw its browsing traffic surpass iOS for the first time.
Android's dominance in emerging markets may continue once Google rolls out its Android One program. Announced this year at Google I/O, the company intends to partner with handset makers and sell lower-cost devices in India that run near stock Android.