Sony today unveiled its latest ad campaign for the Xperia Z3 and Z3 Compact under the title ‘Don’t settle for good. Demand great.’ While the adverts will be slowly making their way to televisions across the globe, Sony has already uploaded them on YouTube so that you can feast your eyes on “its all-round brilliance.” 

Sony shows off multiple features of the Z3 and the Z3 Compact in the bunch of videos and specifically boasts about the waterproofing and low-light picture quality of the handsets.

It has also released a 3-minute long dedicated ad for the Hi-Res audio playback feature present on its latest Xperia(s).

Check out the adverts below:

http://youtu.be/31kVmY3PcRY

In the video below, Sony shows the journey of an artist (or whatever he is) using his Xperia Z3 as a source of inspiration to create LED suits and then photograph it in low-light using his phone.

http://youtu.be/DFM4DSJHs5w

There are a few of other videos as well in which Sony boasts about the PS4 Remote Play and the slow-motion video recording capabilities of the Z3 and Z3 Compact. You can watch all the videos uploaded by Sony on their YouTube channel.

So, are you ready to ‘demand great’ after watching these adverts?