Motorola today announced that it will start offering a new collection of designs for the Moto X Pure designed by the potter, designer and author Jonathan Adler through Moto Maker for the upcoming holiday season.

Motorola will be offering three unique designs that will be priced $25 higher than other variants of the Moto X Pure in Moto Maker. The designs will go up for pre-order from November 24 and will be available for sale directly from December 3 for $479.99.

The customisability aspect of the Moto X Pure/Style is its chief differentiating factor compared to other smartphones in the market. By launching more unique designs for it, Motorola is ensuring that this aspect of the Pure remains relevant.

I did not really like any of the designs from Adler though, which is understandable since they are targeted towards fashionistas and not towards geeks. What about you? Do you like the unique designs of the Moto X Pure from Jonathan Adler?