Instagram today rolled out a new logo and simpler design for its iOS and Android app. The company says that its new icon represents a simpler camera, with the rainbow living on in gradient form.

In addition to the Instagram app itself, all other apps from Instagram — Layout, Boomerang, and Hyperlapse — are also getting a new refreshed icon. The company says that the refreshed colorful icons represent its diverse community.

The refreshed UI of the app makes it simpler to use and puts more focus on videos and photos. The basic black and white color scheme of the UI also makes it easier to navigate around.

Instagram is already rolling out an update with its redesigned UI and logo for its Android and iOS clients.

Download: Instagram