Google extracting more metadata from Gmail than ever before, surfacing the data you need

BY Stefan Constantinescu

Published 12 Nov 2013

For many people, myself included, the first Google service they fell in love with was Gmail. When it launched back in 2004, the invite-only email service offered an incredible 1 GB of storage. At the time, that was pure insanity, with competitors barely offering a tenth of that. Google has since evolved Gmail over the years, and today it’s getting even better.

You know how Google will look at your Gmail and show you relevant information in Google Now on your Android phone? The same thing is coming to Gmail, though it’ll be even more powerful since you’ll be able to interact with your messages without the need to even open them. If someone sends you a link to a Dropbox folder, you’ll be able to open it straight from Gmail. If you want to review a restaurant you’ve just visited, again, Google will let you do it without having to even visit Seamless.

Is this a violation of privacy? Yes and no. Gmail is free to use, so you have to give Google something in exchange. There isn’t a man sitting in California reading all your email, instead it’s a server. The more emailing you do, the more Google knows about you, which in turn makes their services that much more useful.

If this stuff bugs you, there are numerous paid web mail clients out there, including one from Microsoft that also comes with Office. But let’s be serious, who pays for email in 2013?

[Via: Official Gmail Blog]