According to a report in The Economic es, plans to spend about $16 million in India marketing phones under its Android One program, which the company unveiled at its I/O conference.
th Android One, is partnering with Indian hset makers to build low-cost Android smartphones. The devices will be built by regional phone makers such as Micromax, Karbonn, Spice. provides hardware specifics for the companies to use when building the devices will push Android updates.
At its I/O conference Android Chrome Senior Vice esident Sundar chai previewed a $100 phone built by Micromax with a 4.5-inch screen, dual SIM card slots, an SD card slot, an FM radio. During the presentation, chai said the Android One program was part of an effort to reach “the next billion people” with an Android device. In markets such as India feature phones still hold a majority of the market.
After the Android One push in India is expected to unveil this program in other emerging markets, such as Indonesia, according to Economic es sources. India is currently the fastest-growing smartphone market in the Asia-cific region, with over 186 percent growth in the first quarter of 2014.
