‘s second free Android app is another kids’ title, hinting at push for younger audience

BY GreenBot Staff

Published 19 Jun 2015

It’s always a wise strategy to hook them when they’re young. It looks like that’s ’s angle with its second free app of the week, which is another title for kids.

Toca Hair Salon 2, regularly $2.99, is now free for the taking in the ay Store. st like other apps in the popular Toca Boca series, kids get to manipulate the objects on the screen. They can cut, trim, color hairstyles until their heart’s content.

st week kicked off the weekly giveaway with iel Tiger Grr-ific Feelings. ile this is great for kids families, it means we’re unlikely to see any of those excellent tower defense games or zombie thrillers hit this list anytime soon.

The story behind the story: has spent much of the last year turning the ay Store into a safe playground for kids. It now has a family-friendly section that aggregates apps, games, movies, TV shows for a younger audience. It’s a wise strategy—parents are more willing to buy kids apps other digital content if they feel like they won’t have to watch over their shoulder to ensure nothing unsavory pops up on the screen.