Chrome for Android will soon start sending you push alerts, buzzing your phone just like any other mobile app.
The change is rolling out with Chrome 42, which also brings this feature to the desktop and Chrome OS. There are only a few sites on board right now: Google says that eBay, Facebook, Beyond the Rack, Pinterest, and Product Hunt are among the early adopters.
Fortunately you’ll be able to adjust the settings and turn off notifications from a site if they start to overwhelm you. Google says you’ll start to see the feature roll out when visiting supported websites in the next few weeks. Supporting this feature requires some extra legwork for developers, so it won’t take over the web overnight.
Another change is that you may also get prompted to add a home screen icon from such mobile-optimized sites. It’s not exactly a new concept (the original iPhone could do this) but it’s clear Google is pushing a bigger role for Chrome on Android.
Why this matters: Much of Google’s future is invested in Chrome. It’s not just a browser; Chromebooks keep getting better in their ability to handle all of your core computer-driven tasks. The deeper that Google can tie Android and Chrome together, the more convenient it will be to stay connected within Google’s ecosystem.