Sony-less Vaio is jumping into Android phones

vaio phone
Credit: GSM Arena

The crowded Android phone pool has yet another competitor jumping in, but the newcomer is one you've heard of before.

Japanese Industrial Partners, the new owner of the once-iconic Vaio brand, is releasing a smartphone March 12. 

The announcement doesn't give any details, but GSM Arena has some rumored specs: a 5-inch 720p display, 64-bit Snapdragon 410 chip and a 13MP camera.

It's not anything that will dissuade someone who is eyeing the new HTC One or Galaxy S6, but it's interesting to see what was once considered a luxury PC brand taking a stab at the Android smartphone market.

We'll see how this turns out, and in what markets the phone goes on sale. The leaked images indicate a rather svelte look, and if that turns out to be the case it will be worth checking out to the Vaio expand its scope from the world of PCs to Android phones.

The story behind the story: Sony sold off the Vaio brand last year as part of its strategy to get a hold on its sinking profits. While they were generally good example of excellent hardware, they were too expensive to compete in the PC market. New owner Japanese Industrial Partners appears to be taking a different approach, as the phone has rather mid-range specs.

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