AT&T has outed the price of LG’s G Watch R at $299, likely making it the most expensive Android Wear smartwatch to date.
The price briefly appeared on an AT&T product page , where it was spotted by Android Police. AT&T will also sell Motorola’s Moto 360 its standard $249 price, but it’s offering a $50 discount when purchased along with a Moto X.
The LG G Watch R is arguably the best-looking Android Wear watch yet—at least for dudes—and is clearly the most traditional, with its round watch face and hefty lugs that connect to the leather strap. In his review, Greenbot Editor-in-Chief Jon Phillips praised the G Watch R’s design, battery life and display quality, but had quibbles with the leather strap, and found some troubling inaccuracies in the watch’s step counter and altitude recorder.
Strangely, LG sent out review units without specifying a price or release date for the United States. It still hasn’t done so, but expect that to change soon now that AT&T’s let the cat out of the bag.
Why this matters: At $299, the G Watch R is $100 pricier than Samsung’s Gear Live, which was one of the first Android Wear watches and still the cheapest. With Apple preparing to launch its own smartwatch next year for $350 and up, rival device makers are likely feeling a bit more comfortable wading into a higher price range.