Samsung may be cranking out more phones with an all-metal build, breaking free from its tradition of less-than-thrilling plastic design.

A leaked video (available below) shows what may be three different cousins to the Galaxy pha, the company’s first phone with an all-metal frame. The A series is part of a new direction for Samsung, an attempt to compete with a flooded market of well-designed phones. 

A lot of different specs have been thrown around for these devices, with the most recent report indicating a 720p screen 13Mcamera. It’s unclear if that is for one specific model or the entire line.

The story behind the story: Samsung may be looking to add a more premium feel to its hardware to reverse a tide of disappointing financials. Once the king of Android phones, the South Korean company now must fight , Motorola, HTC, others who make well-designed, popular devices.

Samsung still holds the largest marketshare, but the expectations of the average smartphone buyer are clearly getting higher. Customers are unwilling to accept a cheap, plastic alternative when even mid-range phones like the HTC One Remix look feel great.

If these devices are already out in the wild, we may be close to seeing some announcements or finalized specs.