Sony cuts their sales targets for smartphones and tablets by $2.9 billion

BY Stefan Constantinescu

Published 22 May 2013

According to Retuers, Sony originally estimated that they would make 1.8 trillion yen in sales during fiscal 2014. That number has now been changed to 1.5 trillion yen. In American dollars, that means they shaved a hair over $2.9 billion off their estimates. Now when exactly does Sony’s fiscal 2014 start and end? March 2014 to March 2015. I know what you’re thinking, it’s weird for Sony to be giving estimates that far out; I don’t pretend to understand how investors work.

Switching gears a little, what does Sony plan on launching during the second half of this year? We’ve heard rumors about a flagship phone called “Honami” that has a 20 megapixel camera sensor and a ridiculous design language. Other than that, there are some people speculating we’ll see a refreshed Xperia Z and Xperia ZL, though when exactly isn’t really known.

Can Sony claw their way back to the levels of fame they once had in the 1980s and 1990s? My gut says yes, but it’s not going to be easy. Sony has all the right ingredients. They have talented hardware designers, they own a music company, a movie company, and they make the camera sensors that both Apple and Samsung put inside their flagship smartphones.

All that being said, it feels like Sony just isn’t trying hard enough. I remember playing with an Xperia Z earlier this year while visiting Malaysia, and I was so incredibly let down. The screen was just … horrible. Zero viewing angles, and the blacks looked gray. Never in a million years would I have guessed that Sony would release a device of such poor caliber, but it happened. Ouch.