The Verge just published a story that says HTC is going to drop their “Quietly Brilliant” tagline. I don’t really consider that to be news worthy, but then I clicked their source link, which pointed to an article in The Wall Street Journal. Here’s a quote that just assaulted my eyes:

“We have a lot of innovations but we haven’t been loud enough,” said Mr. Ho, a Singaporean who is HTC’s third marketing chief in less than two years.

Incredible. No wonder HTC doesn’t have a consistent marketing message, they’ve playing musical chairs over there in Taiwan! So what’s HTC’s new strategy going to be with the One? Ho says the company will be bolder, but what exactly does that mean?

And just what sort of experience does Ho have?

Prior to joining HTC, Mr. Ho oversaw marketing for Taiwanese telecom operator FarEasTone Telecommunications Co. and Motorola Asia Pacific Ltd.

Right, Samsung hires Edelman, the world’s largest public relations firm, to handle their marketing, and in response HTC hires a guy who doesn’t have any experience outside Asia?

Let’s see how this plays out.