Google today announced that it will now be taking down fake reviews and ratings from the Google Play Store. The company has improved its algorithm to make it smarter in detecting fake reviews and spam comments easily.

Google had announced back in October that it would also be fighting against fraudulent app installs on the Play Store that affect their ranking.

If you are using a third-party service to promote your application, Google says you should work with your service provider to ensure that they are using legitimate practices.

Recently, we announced our improvements in fighting fraudulent and spam app installs. In continuing our efforts to combat spammy behavior, we’ve also improved the ways we identify and remove fake reviews and ratings. With this enhanced capability we are now able to identify and remove more fake reviews and ratings with greater accuracy.

Using fake reviews and ratings, many developers try to game the ratings and ranking of their applications. These paid fake reviews and ratings go against Google’s Play Developer Policy. Going forward, Google will be taking down such reviews and ratings automatically, and if it finds that a developer continues indulging in such tactics, their account itself could be banned.

Google has long been criticized for fake reviews and ratings in the Google Play Store. With this move, the company is finally working on taking down spammers for good.