With Android Wear failing to take off, Asus is now reportedly planning on killing its ZenWatch lineup. Citing sources from supply chain sources, DigiTimes report that Asus is planning on discontinuing the ZenWatch lineup due to lower than expected sales.

As per its sources, Asus ships anywhere between 5,000-6,000 units of ZenWatch per month. The company has even outsourced the production of the ZenWatch 3 to Pegatron due to low sales volume. The ZenWatch 3 was launched by Asus in the second half of 2016.

It features a 1.39-inch circular AMOLED display, a Snapdragon Wear 2100 chip, and 512MB of RAM. While it lacks a heart rate sensor and NFC, it is still widely considered to be among the best Android Wear-running smartwatch out there due to its relatively low price.

Asus is not the first OEM to give up on Android Wear. Motorola has also given up on its smartwatch plans indefinitely and Samsung has shifted focus to releasing its own Tizen-powered smartwatch. Other OEMs like Huawei and LG have also not met with any major success in the smartwatch department.

Google did release Android Wear 2.0 earlier this year for most of the Android Wear-running smartwatches out there. However, the roll out for various smartwatches has been delayed by their respective OEMs and the update itself has not really met with positive reviews as well.