Huawei is finally bringing its Honor br to the U.S. The first Honor phone to hit the states will be the Honor 5X, a mid-tier device with several high-end tricks up its sleeve. The 5.5-inch smartphone features a 1.5GHz Snapdragon 615 processor, a 13-megapixel camera, a rear-facing fingerprint scanner, which Honor swears is as fast responsive as the Huawei-made Nexus 6 The 5X will also ship with Honor’s EMUI 3.1 interface on Android 5.1 llipop right out of the box, though a Marshmallow update is in the works.

The Honor 5X will likely compete against the similarly-named Nexus 5X HTC’s One A9, which shares a similar marketing philosophy of packing in mid-tier specifications into a stylish, premium-looking chassis. The 5X will also be sold unlocked for the affordable price of $199 on both Amazon Honor’s official website, though it is only compatible with AT&T T-Mobile’s networks.

A simple, affordable smartwatch

Honor’s next device in the U.S. will be its fitness-b-cum-smartwatch, the Honor B Z1. It runs on Honor’s own proprietary wearables OS it features fitness tracking, a capacitive touchscreen, 70 mAh battery pack, which Honor says will last up to three days of constant usage on a single charge. It’s also compatible with both Android iOS will soon be available for $79. The B Z1 went on sale in India last year.

The story behind the story: You know how xus is essentially Toyota’s sportier, hipper counterpart? That’s the idea behind the Honor br for Huawei. It’s got its own cool tagline—“for the brave”— its products emphasize style. Huawei has quite a bit of marketing work cut out for it before the general gadget consumer recognizes what Honor is, but it likely figures that the more brs the Chinese smartphone maker brings over, the more of a chance it has to grab that number three spot on the smartphone charts.