Samsung is going for thin and fashionable in its newest smartphone, the Galaxy A7. It’s the latest in Samsung's trendier A-series of phones, which feature a metal unibody and slim profile. The A-series phones play a big part of the company’s move to break from its all-plastic past and appeal to buyers who want a superb-looking phone.
A key difference between the LTE-equipped Galaxy A7 and Samsung flagships like the Galaxy S5 and Note 4, however, is that the specs are somewhat mmid-range. Depending on the regional market, the eight-core processor will either clock out at 1.8 GHz, 1.5, GHz, or 1.3GHz. By comparison, the Note 4 has a 2.7 GHz Qualcomm Snapdragon.
The Galaxy A7 also has 2GB of RAM and tops out at 16GB of storage, though you can increase that with an SD card.
Samsung's new phone does have other admirable traits, however, such as a 13 MP rear camera and 2600mAh battery. Samsung is also throwing its deep software library at the device, such as an “Auto Selfie” mode, which lets you take an egocentric picture with a voice command. And the 5.5-inch AMOLED screen should appeal to those interested in a larger display.
Pricing and availability weren't announced, but the Galaxy A3 and A5 initially targeted Asian markets.
The Galaxy A7 comes with Android 4.4 KitKat even though Lollipop was launched in October. Samsung doesn’t have the best track record at Android updates, so keep that in mind if you’re tempted by the A7’s good looks.
The story behind the story: Samsung’s biggest knock has been that its phones feel cheap when compared to other Android flagships like the HTC One, LG G3, or Apple's iPhone. The company has worked to change that reputation with slight tweaks to its flagships, with features such as the metal trim found in the Galaxy Note 4. The slim and metallic A-series phones are a decided break from the norm for the Galaxy line, but we’ll have to see if the same buyers who want an elegant phone also go for mid-range specs.