For the past two years, many of the tech industry's hottest gadgets have been unveiled not by the companies that built them, but instead through the @evleaks Twitter account.
Several flagship devices—including the forthcoming Moto 360, Samsung Galaxy S5 Active—have all been featured in the Twitter feed, which is run by Evan Blass, a former writer for technology sites Engadget and Pocketnow.
Over the past two years @evleaks has been a must-follow for any gadget enthusiast and news organization looking to stay on top of the next great device. Blass' leaks have been very frequent, very accurate, and very detailed.
All good things must come to an end. Thank you for an amazing two years. [RETIREMENT]— Evan Blass (@evleaks) August 3, 2014
So why is he calling it quits? Blass told The Next Web that building revenue from the Twitter account and a related web site he launched has proved to be difficult and he needs to a more stable source of income.
"Trying to monetize a stream of Twitter leaks is not easy. First I tried monthly sponsorships. Then weekly. Then single sponsored tweets. I took donations—felt like online panhandling.”
Most of the visitors to his web site were by more tech-savvy users who had ad-blocking software installed, he said. With the key information already available from his individual tweets there was little incentive for most to click over to his site. Blass was recently diagnosed with Multiple Sclerosis, putting a greater sense of urgency on his need to increase income.
Blass said in the interview that he is going to continue to use the Twitter account for personal use and is unsure of the future role of his web site.