Asus is taking another stab at the American smartphone market, showing off a peculiar video that looks and sounds like a spy film trailer.
Asus’ Facebook page features a 10-second spot with glimpses of a new Zenfone that has some kind of dual-camera configuration on the back.
Blink and you’ll miss it—it takes some quick reflexes just to pause on a spot where you can pick out any substantial details.
Asus posted #CES2015 and #Zenfone with the video, so we should get to see what the company has up its sleeve at the Las Vegas show in January.
The HTC One M8 also sports a dual camera on the back, which gives the camera extra depth for manipulating the background when editing. With so many good smartphones coming out in 2014, Asus maybe pitching a killer camera as a differentiating factor. But with follow-ups to the other flagships no doubt landing in short order themselves Asus may find a tough road ahead. Nokia banked on flashy smartphone cameras too, remember.
The story behind the story: Asus launched a Zenfone line at CES last year, though it never really caught on in the U.S. The company clearly wants another shot and is looking to separate itself from a crowded market with some kind of cool camera. It recently launched the Android Wear-powered ZenWatch, so it's only natural that the company's hoping you’ll want to pair it up with a brand new Zenfone.