is getting more hs-on with apps for its Android TV platform, opting to test approve each one before it goes live in the ay Store.

It’s the same method Apple uses for all of its apps submitted to the App Store, though is only wielding this tight control for its TV platform. 

The particulars of this policy are found in the Android developer documentation page. The key section reads, “Before distributing apps to the ay Store on Android TV devices, our team reviews apps for usability with a DD (apps) Gamepad (games only) other quality guidelines.”

By contrast phone, tablet, smartwatch apps are hled the same—you just need a ay developer account a properly configured A to publish them. However, does have the ability to nix your app if it violates any of the company’s rules.

y this matters: This is ’s second go at a TV platform, following the rather disastrous TV. Gaming is a major point of emphasis with Android TV, with selling a controller as an accessory to its Nexus ayer. If it’s going to catch on, it needs consumers raving about how the $100 TV puck is an awesome gaming device.