Update 1:48 PM PST: The Google Now Launcher is officially available for anyone running Android 4.1 and above, so have at it!
The Google Now Launcher is Google’s stock home screen launcher, with one-swipe access to Google Now and an omnipresent search bar.
Currently, you can only officially install it on a Nexus or Google Play Edition device. A report from Android Central says that digging through the launcher’s compatibility listings reveals support for additional devices, such as the HTC One (M8), LG G3, One Mini 2.
Various Twitter users are saying that they have been able to download the launcher for devices like the Galaxy S5. However, Google has not announced any wider availability to the launcher and the Play Store currently still lists compatibility only for Nexus and Google Play Edition line.
It would not be surprising for this to change, however, as the launcher puts Google search front and center and creates quick access to the contextual assistant Google Now.
If it does not work for you and your phone has Android 4.4, there is still hope. Our tutorial details how to put the Google Now Launcher on any phone with Android 4.4.