Leadership and Management

Leadership and management news, analysis, research, how-to, opinion, and video.


Lucas Watson of Intuit at the IDC+IDG Marketing Summit
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Interview: Lucas Watson, Chief Marketing & Sales Officer, Intuit

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology in the role of the CMO.

Mark Weiner of Versa at the IDC+IDG Marketing Summit
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Interview: Mark Weiner, CMO, Versa Networks

Mark Weiner, CMO at Versa Networks, shares how he is exceeding customer expectations along with content marketing strategies and the changing role of the CMO.

Morag Lucey, CMO, Avaya
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Interview – Morag Lucey, CMO, Avaya

Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support.

CIO Career Coach
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CIO Career Coach: How IT leaders can succeed in the digital marketplace

Martha Heller showcases what it takes for CIOs and IT leaders to lead a digital strategy and move their organizations forward.

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Interview: Bruce Milne, VP & CMO, Pivot3

Bruce Milne, VP & CMO at Pivot3, discusses how to leverage a customer’s digital body language and predictive data insights for better personalized marketing.

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Interview: Ben Gibson, CMO, F5 Networks

Ben Gibson, CMO at F5 Networks, shares his insights on how predictive marketing has helped create new sales pipeline opportunities and the importance of reaching customers with effective messaging.

Dollar Signs
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Hoping for a raise in 2017? Here’s the outlook for IT pay

Your chances for getting a salary bump are pretty good, according to Computerworld's 2017 IT Salary Survey, but be aware: This year more than ever, the way forward is murky.

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Interview: John Armstrong, CMO, Zettaset

John Armstrong, CMO of Zettaset, discusses successful account-based marketing and how customizing content and developing marketing personas help to determine the needs of the buyer.

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Interview: Margaret Franco, SVP of Marketing EMEA at Dell EMC – Part 2

Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the customer journey.

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Interview: Dan Rogers, CMO, ServiceNow

Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and how to utilize content to guide the buyer’s journey.

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IDG.tv Live @ SXSW presented by the UK's Department for International Trade | Day 4

IDG.tv host Jimmy Conrad is live on the show floor today with Alexander Whitley, Choreographer/Director of the Alexander Whitley Dance Company, Lucy Dusgate, Digital Programmer at The Lowry, and Tom Higham, Creative Director of...

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Interview: Margaret Franco, SVP of Marketing EMEA at Dell EMC

Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better understand the needs of the customer.

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IDG.tv Live @ SXSW Presented by the UK's Department for International Trade | Day 2

IDG.tv host Jimmy Conrad is live at the Great Britain House at SXSW 2017 with Deepa Mann-Kler and Luke McNeice of RETNE and Tim Harper, Brand Director of The Tin talking VR and the future of interaction and entertainment. Find more...

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5 hard truths about employee engagement

CIO.com senior writer, Sarah White digs into recent research to look at the impact employee engagement has on your business and the economy as a whole.

logitech professional presenter

25% off Logitech Professional Presenter R800, Presentation Wireless Presenter with Laser Pointer - Deal Alert

Logitech Professional Presenter R800 gives you powerful control for high-impact presentations. The brilliant green laser pointer is easy to see, even on flat panel displays, projection screens, and in brightly lit rooms. Manage your...

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Smart Cities: New York

New York's smart city strategy centers around multiple small pilot projects. Computerworld pounded the Manhattan pavement to see how citizens are taking to the tech changes around them.

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CEO Interviews: Citrix CEO Kirill Tatarinov

John Gallant, Chief Content Officer for IDG Enterprise, sits down with Kirill Tatarinov, CEO of Citrix, to discuss the company’s vision and transformation over the past year.

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Interview: Karen Walker, CMO, Cisco - Part 3

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to...

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