st Thursday feels like eons ago. Yet that was the day I received my xel Xreview unit, since that time I’ve been digging deep into ’s new smartphone experience, discovering new tricks features almost by the hour. But it all started on Thursday with the unboxing video that I’ve shared above.

, a reporter for News Service, also received a xel Xreview unit, he’s an ione user—so his observations during the unboxing might prove useful to those fully committed to Apple. , ’s lead hardware enthusiast, also pipes in to stir up the muck.

Interested in more coverage? ease check out the official xel Xreview by , as well as my deep dive that argues xel Xis the Android phone to beat. In short order, we’ll also have a camera test that compares the xel’s camera to what’s offered by the V20, ione 7 us, Samsung Galaxy ge.

The xel is a big deal, people, our coverage has only just begun.