Google’s two-year project to index the content of apps is starting to bear some fruit. The company offered a sneak peek at a new search feature that will stream mobile app content right to your phone.
The idea is that when you’re searching for content that lives within a mobile app, you’ll get a real-world example of how it looks right inside Google search.
It’s a promising concept, one that could greatly improve upon the current method for evaluating an app: screenshots and music-filled preview videos. This effort is also another recognition by Google that much of the content out there lives inside of apps instead of on the web.
For now, Google has collaborated with a small group of partners: Hotel Tonight, Chimani, Daily Horoscope, and New York Subway. But with deep linking into other services like Facebook, expect this list to grow.
Why this matters: This is the second major search-related announcement from Google in the last two days. They both offer details at how Google will try and dominate mobile search the same way it has on the desktop for almost two decades. Instead of trying to push everyone onto the web, Google appears content to bring the app ecosystem to you in a way that may eventually outperform the standard “app storefront” approach.