Google Now gets visual overhaul with new logo and bursts of animation

The Google Now cards have a much cleaner look that loses some of the stark color choices from the previous version.

google app new logo
Credit: Derek Walter

Google isn’t wasting any time putting its major logo redesign to work. The Google app for Android has an update that significantly reshapes the look and performance of Google Now and search on Android devices.

google now logo redesign

Google Now is more refined with new cards and animations.

Instead of eye-popping colors at the top of each card, the interface has been reworked with bright white cards on top of a softer background. Swiping away cards also produces more animation than in the past. Additionally, more choices pop up for how to customize Google Now when you swipe away particular cards.

If you use the Google Now Launcher you’ll notice the new logo and multi-colored microphone icon on the search bar.

google now voice search

Google has new animations that accompany voice search on Android devices.

When you do a voice search, you’ll see the new animation and “G” logo that Google showed off with its rebranding on Tuesday. While the rest of the search layout page is unchanged, you’ll also see the magnifying glass morph into the logo when you scroll down the page. 

The story behind the story: Google’s splashy redesign is about more than just the logo. It’s a full-on rebranding of how the company’s identity is portrayed across its line of products. Look for the new identity to start showing up across its apps and services. As with Google Now, there may be tweaks in other Google apps right around the corner.

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