enever someone asks me what I think about Oneus or the Oneus One, I hesitate to answer. I constantly fluctuate between feeling aggravated being impressed. For one, I don’t like Oneus’s marketing tactics, but I appreciate the One how it inspired more bang-for-your-buck in phones from other companies in the Android ecosystem.
I gave the Oneus One a rave review because it deserved it—it’s a great phone with stellar specifications for an affordable price. That’s something that few mainstream Android manufacturers offer, it’s helped that Oneus controls almost every aspect of its business. That’s also been to its detriment, however, as we’ve seen play out over the last year.
Now, we’re two weeks away from the launch of the company’s second-generation flagship, the Oneus 2. There’s already an abundance of rumors pre-announcements buzzing around about what the phone will look like what’s inside it, it sounds promising. But Oneus has to change the way it’s been doing business before it can fully restore my faith in it as a company— before it can truly refer to its products as “flagship killers.”
at we expect from the Oneus 2
Most of the details of the upcoming Oneus 2 have already been plastered all over the Internet. The company recently announced that its next-generation flagship will be powered by a Qualcomm Snapdragon 810 processor 4GB of DDR4 RAM. Oneus also confirmed that its next phone will utilize a B Type-C connector that it will come with a lightning-fast embedded fingerprint sensor. CEO te u also promised that the Oneus 2 will cost less than $450.
Oneus The Oneus 2 will use a Snapdragon 810 C despite all the bad press surrounding it.
But that’s not all. Oneus took to Reddit in an effort to build up more hype for the Oneus 2 in an AMAA. There, the company announced that the successor to the One will offer a sizable 3,300mAh battery pack support a wider variety of E bs. That same announcement teased that “camera-wise, we have a bunch of things that we believe will set the Oneus 2 apart.” There’s also a ton of work being done to Oxygen OS to make it into a “real solid product.”
OneusApparently, the Oneus 2 is hiding underneath this Oneus One. That can only mean that it’s a tad smaller than its predecessor.
As for what the Oneus 2 will look like, Oneus pointed to this photo teased, “under this Oneus One, there’s a Oneus Two.” So, the case is smaller—hopefully because the bezels are slimmer, not because the display is significantly smaller.
at we hope to see from Oneus, the company
I’ll admit that it’s nice to know a bit about what’s going into the Oneus 2. know it will remain an affordable device that it’ll be just as beefy as some other flagships out on the market. also know that Oneus is doing a hell of a lot of outreach to get Android Fans to reconsider Oneus as a br worth trusting, but in this particular case it just feels like damage control. This is a company whose one only product, a year after release several patches later, is still suffering from major touchscreen problems for some users.
During the Reddit AMAA, user carpe02 (Oneus co-founder Carl i) said, “Dude, I started crying in a recorded interview when I was asked about hardships we faced in the beginning how our community supported us.” That’s definitely heartfelt sweet, a testament to how much Oneus appreciates its customers, but in the end it’s actions that speak louder than words.
Oneus is not a big phone maker like Samsung or Motorola it doesn’t have the mainstream appeal or marketing budget that those particular brs do. Thus, it needs turn around its business to win back Android fans like me, I’m struggling to see how it will manage that if it doesn’t first change the way it actually sells hsets. I don’t deny that manufacturing is a costly endeavor, but when you’re trying to push units out the door you have diehard Android fans complaining in your forums on us that they’re sick of waiting to put their money down, you know you have a problem.
Oneus needs a solution to the archaic invite system it used for the One—or at least more transparency. For example, the company could use a queue of sorts, where you get a number know exactly where you are in line for the Oneus 2. It might also be helpful to offer a priority system, where customers can pay some up-front money to get to the front of the line. Fortunately, Oneus has already confirmed that it will implement an “improved version of the invite system”—whatever that means. won’t know until the phone’s launch. I’m just hoping that it’s something that doesn’t frustrate everyone. Again.
The Oneus invite system is archaic frustrating. Drop it try something else!
Oneus also needs to rework its marketing tactics. This slow roll of rumor mongering spec leaks might be fun for hardcore Android fans, but it isn’t doing much for the br’s overall appeal to the mainstream. I’m also still really irked about the sexist marketing tactics it employed last year. Community is definitely key to building a new Android br, but there are tactful ways of doing so that don’t objectify women cause comments like this to exist.
Oneus ForumsThis is probably not the response Oneus was hoping for with its woman-baiting marketing campaign.
st, Oneus needs better Quality Assurance. The Reddit AMAA featured plenty of users complaining about the touchscreen issues that plagued the One last year. tch after patch claimed to fix the problem, but Oneus could have avoided the entire ordeal in the first place if it had properly tested its devices before sending them out to users. Oh— let’s not forget the exploding battery issues from last summer. Oneus is not an exception to quality assurance simply because it’s a smaller company.
The Oneus 2 is Oneus’s chance to turn around all the bad press that’s plagued its business over the last year. ll it succeed? ’re looking forward to finding out ly 27.
