Google just won’t rest until searching is like having a casual chat with your phone.
The Google search app will now tap into your location and previous search query to try and arrive at a better answer.
For example, if you search for “Starbucks,” you get the expected locations. But if you then follow up that search with “what are the hours” and Google will recognize that by "the hours", you’re talking about the coffee king, even though you didn’t mention it by name.
The capabilities are even more powerful when you’re physically somewhere that Google recognizes. Theoretically you could ask, “what’s the phone number to this place” and Google could use your location to figure out the phone number or other details for wherever you happen to be.
Location Aware Search is live unannounced feature in Google Search App. Ask about things nearby without naming them pic.twitter.com/ML7APC6Msc— Danny Sullivan (@dannysullivan) June 9, 2015
Since this is probably a server-side update, it may be live for you now. While the follow-up questions and pronoun recognition worked well for me, I haven’t been able to test out a search query while standing outside a building. As always with Google products, give it a try and see what mysteries you can unlock.
The story behind the story: Context is the key to the future of Android. Google showed how Now On Tap will be able to offer helpful information based on what actions you take in Android. Search continues to evolve as being the center of your digital life, instead of just an external tool you turn to. That’s also evidenced by Apple’s plans to power up Siri.